Daniel’s work examines and creatively explores the complex relationship of desire that exists between art, the fan, and the notion of celebrity. It aims to explore and understand the depiction of celebrity in popular culture, particularly in screen-based media and to investigate the curious territories of pop culture junkies and fandom. Daniel uses New Media technologies to reconfigure appropriated footage from the celebrity industry, cutting it, slowing it, adding and subtracting, to create a composite of fantasy and reality. The work suggests the idea of a consumer society that produces a system and mythology of celebrity which establishes a self-reflexive loop of celebrity consumption. The world of celebrities becomes a field of ‘oppositional’ definitions – a way to critically analyse dominant cultural ideologies while creatively construct individual identity.